Privacy Policy
1. Who we are
Truth & Defiance (truthanddefiance.com) is a lifestyle brand focused on personal expression and apparel.
This Privacy Policy explains how we collect, use, and share information when you visit our website or interact with our services.
2. Information we collect
Information you provide directly
We may collect:
Contact details (name, email address, phone number) when you contact us, sign up for a newsletter, or create an account.
Order and payment details (billing address, shipping address, and limited payment info; full card data is usually processed by a third‑party payment processor, not stored by us).
Any content you submit (messages, reviews, or other user‑generated content).
Information collected automatically
When you visit truthanddefiance.com, we and our partners may automatically collect:
Device and usage data (IP address, browser type, device identifiers, pages viewed, time spent, links clicked).
Cookie and tracking data (cookies, pixels, and similar technologies to remember your preferences, analyze traffic, and measure marketing performance).
3. How we use your information
We use the information we collect for purposes such as:
Providing, operating, and improving our website, products, and services.
Processing and fulfilling orders, including payments, shipping, and customer support.
Communicating with you (responding to inquiries, sending administrative messages, and—where permitted—marketing emails you can opt out of at any time).
Analyzing site traffic and usage to understand how visitors use our site and to improve user experience.
Detecting, preventing, and addressing fraud, security, or technical issues, and complying with legal obligations.
We process your information only where we have a legal basis to do so, such as your consent, our legitimate interests in running and securing the website, or to perform a contract with you.
4. Cookies and similar technologies
Cookies are small text files stored on your device to help the site work properly and to remember your preferences.
We may use:
Essential cookies: Required for core site functions such as page navigation, secure login, and shopping cart operation.
Analytics cookies: To understand how visitors use the site (for example, via Google Analytics or similar tools).
Marketing cookies: If used, to measure the effectiveness of campaigns or show relevant ads.
You can control or delete cookies through your browser settings; however, some features of the site may not function properly if cookies are disabled.
5. Analytics and advertising partners
We may use third‑party analytics providers (e.g., Google Analytics) to collect and analyze usage information and help us improve the website.
These providers may use cookies and similar technologies to collect information about your use of the site and other websites over time for analytics and, where enabled, advertising purposes.
You can learn more about Google Analytics and opt‑out options at tools like the Google Analytics opt‑out browser add‑on.
6. How we share information
We do not sell your personal information for money, but we may share information with:
Service providers who perform services on our behalf (for example: hosting providers, payment processors, shipping partners, email service providers, analytics vendors).
Professional advisers (lawyers, accountants, etc.) where necessary to protect our business.
Authorities or other parties when required by law, legal process, or to protect the rights, property, or safety of Truth & Defiance, our users, or others.
If we undergo a business change (such as a merger, acquisition, or asset sale), your information may be transferred as part of that transaction, where permitted by law.
7. Your choices and rights
Depending on your location, you may have rights regarding your personal information, which can include:
Access: Request a copy of the personal information we hold about you.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Ask us to delete certain personal information, subject to legal exceptions.
Objection / restriction: Object to or request restriction of certain processing.
Opt‑out: Opt‑out of marketing communications by using the unsubscribe link in our emails or contacting us.
To exercise these rights, contact us using the details in the “Contact us” section below. We may need to verify your identity before fulfilling your request, as required by applicable law.
8. Region‑specific information
United States and Alaska
Alaska currently has sector‑specific privacy and data‑breach laws and is considering broader consumer privacy legislation.
If and when additional state privacy laws apply to Truth & Defiance, we will update this Privacy Policy to reflect any new rights or obligations.
California, Virginia, Colorado and other U.S. states with privacy laws
If you are a resident of a U.S. state with specific consumer privacy rights (such as rights to know, access, delete, correct, or opt‑out of the sale or certain sharing of personal information), you may be entitled to additional rights under that state’s law.
Where these laws apply to us, you can exercise those rights by contacting us and stating your state of residence; we will respond as required by applicable law.
9. Data retention and security
We keep your personal information only as long as necessary for the purposes described in this policy (for example, to provide services, comply with legal obligations, resolve disputes, and enforce agreements).
We use reasonable technical and organizational measures to protect your information, but no method of transmission or storage is completely secure, so we cannot guarantee absolute security.
0. Children’s privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal information, contact us and we will take appropriate steps to delete such information as required by law.
1. Links to other websites
truthanddefiance.com may contain links to other websites or services that are not operated by us.
We are not responsible for the privacy practices of those third‑party sites, and you are encouraged to review their privacy policies before providing any information.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
When we make changes, we will update the “Last updated” date below and, where required by law, notify you through the website or other appropriate channels.
Last updated: 12/19/2025
3. Contact us
If you have any questions or requests regarding this Privacy Policy or your personal information, you can contact:
Website: truthanddefiance.com
Email:
customersupport@truthanddefiance.comMailing address: #724, 1120 Huffman Rd. Ste. 24, Anchorage Alaska, 99515